Harrisburg, PA – State Senator Nick Pisciottano (D-Allegheny) announced today that the Pennsylvania Senate has overwhelmingly passed Senate Bill 806, his bipartisan legislation to increase transparency around the use of artificial intelligence in consumer advertising and sales. The bill now heads to the Pennsylvania House of Representatives for consideration.
Senate Bill 806 would require disclosure when artificial intelligence is used to generate images, audio, video, or text used for the sale of consumer goods and services.
“Artificial intelligence is changing our society, and our laws must keep pace with this evolving technology,” said Senator Pisciottano. “Pennsylvanians deserve to know whether the content they are viewing was created by a person or generated by AI so they can judge whether it is realistic, especially when it comes to the purchasing of goods and services. This legislation provides a safeguard that promotes honesty and protects people from scams and false advertising.”
As AI technology becomes more advanced, it is increasingly difficult for consumers to distinguish between authentic and artificially generated content, particularly when shopping online. Highly realistic images and videos can make it harder to accurately evaluate products.
SB 806 aims to address these concerns by requiring disclosure if AI is used to create content for the sale of goods or services. For example, an AI-generated image used in an advertisement would be required to include a disclaimer identifying that artificial intelligence was used to create it.
Rather than restricting the use of AI, the bill promotes transparency by ensuring consumers have the information to make decisions and helps prevent bad actors from exploiting technology.
“This is a balanced, bipartisan approach that supports innovation while protecting consumers,” Senator Pisciottano added.
Senate Bill 806 previously passed the Senate Communications and Technology Committee unanimously with bipartisan support. The bill now advances to the House of Representatives for consideration, where companion legislation has already received committee approval.